Aston Martin Expands F1 Fan Range With New Simulators
Aston Martin Aramco has extended its multi-year partnership with Memento Exclusives, the motorsport memorabilia specialist behind some of the most sought-after fan products in Formula 1, including full-scale replica show cars, motion simulators and a brand-new pit stop experience launching later this year.
The renewed deal ensures Memento Exclusives will continue to supply officially licensed products for the team's elite activations, while also expanding its range available through the F1 Authentics retail and auction platform.
New simulator range includes wheelchair-accessible model
A headline addition for 2026 is the expanded simulator lineup. The flagship product remains the Official Team Motion Simulator, a fully immersive unit built from the team's own CAD drawings at Memento Exclusives' facility near Silverstone, painted in Aston Martin's iconic British racing green.
New for this year is the X range, which focuses on a pure driving experience, and a static wheelchair-accessible variation, a first aimed at making professional-level sim racing available to more fans than ever before.
All simulators are built to order and designed to replicate the sensation of driving an actual F1 car, putting fans in the seat of Fernando Alonso or Lance Stroll.
Replica show cars and a pit stop system
Memento Exclusives also supplies the Official 2026 AMR26 Replica Car, strictly limited-edition replicas used at partner events, stage unveilings and VIP hospitality settings.
A completely new addition for 2026 is the Pit-Stop System: featuring the front half of a show car, it allows fans to compete in pit stop challenges just like a real race crew member.
What both sides are saying
Matt Chapman, Aston Martin's Head of Licensing and Merchandise, called the extension a natural continuation of a productive relationship, highlighting the team's ambition to expand its product offering with new launches later this year.
Barry Gough, Founder and CEO of Memento Exclusives, described Aston Martin as one of the company's most valued licensees, pointing to the expanded simulator range, replica cars and the new pit stop systems, all available in AMR26 livery, as opportunities for fans to connect with the team.
The full range of officially licensed Aston Martin Aramco products is available through F1 Authentics.
Related: Aston Martin Fire the Starting Gun on the Newey Era With AMR26 Shakedown
2 F1 Fan comments on “Aston Martin Expands F1 Fan Range With New Simulators”
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I hope this is a pre season story being revisited , because if its launched Now... they aint gonna sell many to the fans, as for the front half of a show car, yep thats just about all AM have right now so very accurate well done, apparently it come with lifelike vibrations too
If they want to re-create the Aston experience, the elaborate cabinets contain thirty year-old computers running Pole Position on MAME. Not on free play, either!