F1 sponsor

In the pitlane - Control Alt Delete

In the Covid -19 world sports sponsorship has taken a pounding with a 23% contraction in the European sponsorship market. New research from..

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7 Apr 2021

BWT staying at Aston Martin without pink car livery

Feb.25 - Aston Martin has rubbished rumours it could lose pink-coloured sponsor BWT to rivals Williams or Haas by announcing a new deal..

25 Feb 2021

Williams team turning pink this season, not Haas

Feb.19 - It is Williams, not Haas, that has leapt into pole position to turn pink in 2021. Kolner Express newspaper claimed this week that..

1 comment | 
19 Feb 2021

Will Haas now turn pink this F1 season?

Feb.18 - Mick Schumacher and Nikita Mazepin could be wearing pink for their Formula 1 debuts in 2021. As Russian rookie Mazepin visited..

1 comment | 
18 Feb 2021

Horner insists that Red Bull signed Perez for his skills

Jan.19 - Red Bull doesn't need the financial backing that can be brought from Mexico by Sergio Perez. That is the insistence of team boss..

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19 Jan 2021

Title sponsor to return to Ferrari livery this season?

Jan.15 - The controversial logos of Ferrari's title sponsor may return to Formula 1 in 2021. Last year, although the 2020 was launched and..

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15 Jan 2021

Haas admits Mazepin's father could sponsor team

Dec.2 - Gunther Steiner has defended his decision to sign Nikita Mazepin for 2021 and beyond - and denied that the Russian's father Dmitry..

2 Dec 2020

Top Formula 1 Sponsors of the Decade

Sponsorship in any sport is crucial, as it brings in essential revenue, which is then in turn invested. Deals between the parties are..

1 comment | 
29 Oct 2020

Daimler denies Mercedes team rumours

Sep.24 - Daimler has added an official denial to reports that Mercedes' works team could be sold to a major sponsor for $900 million. The..

24 Sep 2020

In the pit lane - Zak Brown dealmaker

In the week McLaren announced Gulf Oil as a new sponsor the team also came in for criticism for its deal with British American Tobacco and..

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4 Aug 2020

In the pit lane - ROKiT man

It all starts when the Williams F1 team announced that it was ending its partnership with sponsors ROKiT with immediate effect, although no..

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30 Jun 2020

Boss wants Williams to keep name after sale

Williams will have new colours once the racing gets up and running in July. Last Friday, the famous backmarker team not only announced its..

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1 Jun 2020

Another F1 sponsor 'on standby' amid crisis

Another F1 sponsor has admitted its concern about the corona crisis. We have already reported that the Carlos Sainz and McLaren backer..

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7 May 2020

Sainz sponsor 'concerned' about corona crisis

The CEO of Carlos Sainz's personal sponsor, Spanish beer brand Estrella Galicia, has admitted he is "concerned" about the coronavirus..

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6 May 2020

Racing Point may drop pink livery for 2021

Racing Point may need to drop its pink livery ahead of the team's 2021 rebranding as Aston Martin. When the Silverstone based team's pink..

1 comment | 
18 Feb 2020

Wolff: Hamilton deserves 'super amounts' of money

Toto Wolff has played down suggestions he is clashing with Lewis Hamilton over the financial value of their collaboration beyond 2020. Amid..

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12 Feb 2020

Marko: Aston Martin exit makes life 'easier'

Losing title sponsor Aston Martin after 2020 should make Red Bull's collaboration with Honda "even easier" in the future. That is the view..

1 comment | 
5 Feb 2020

New $26m per year sponsor deal for Mercedes

On the eve of the 2020 season, six-time consecutive world champion Mercedes has reportedly secured a $26m per year sponsorship deal. At..

1 comment | 
3 Feb 2020

Racing Point to be Aston Martin in 2021

Racing Point will become the works Aston Martin team in Formula 1 from 2021. The British luxury carmaker, which has struggled financially..

31 Jan 2020

F1 sponsor says Mercedes exit rumours 'not new'

Valtteri Bottas' former long-time sponsor says rumours Mercedes could quit Formula 1 have been circulating in the paddock for "a couple of..

31 Jan 2020


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