F1 sponsor

New title sponsorship boosts Haas to F1 budget cap Limit

Feb.1 – Formula 1 fans should not look beyond the striking new livery unveiled by Haas on Tuesday, according to a respected..

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1 Feb 2023

Sauber faces major changes as CEO prepares for Audi transition

Jan.27 – Having lost boss Frederic Vasseur to Ferrari, Sauber-run Alfa Romeo now looks set to lose its title sponsor. Both Orlen, a..

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27 Jan 2023

Hamilton and Mercedes deny rumors of $27 million ambassador contract

Jan.20 – Mercedes has slammed “wild speculations” about the details of Lewis Hamilton‘s next Formula 1 contract...

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20 Jan 2023

Verstappen keeps long time troubled F1 sponsor

Jan.16 – Back-to-back world champion Max Verstappen will retain the backing of a long-time personal sponsor in 2023. In September,..

3 comments | 
16 Jan 2023

Many F1 teams end sponsor deals with crypto companies

Jan.16 – The crypto hype in Formula 1 is definitely over. Late last year, Mercedes took FTX branding off its Formula 1 car as the..

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The Business of F1 Racing: Sponsorships, TV Rights and more

Table of Contents 1. Sponsorships 2. F1 TV Rights 3. Other Revenue streams 4. Challenges and Future 5. Conclusion Formula 1 racing, also..

2 comments | 
11 Jan 2023

Introducing the bold new MoneyGram Haas F1 Team

With the introduction of a new year, so too comes the official introduction of MoneyGram Haas F1 Team. MoneyGram International, Inc. a..

6 comments | 
4 Jan 2023

Wolff says Crypto sponsor crash may affect every F1 team

Dec.2 – Every team may ultimately be affected by the high-profile and shock demise of the crytocurrency exchange FTX. The logos of..

4 comments | 
2 Dec 2022

Verstappen and Sky end F1 boycott spat in Brazil

Nov.12 – Formula 1 broadcaster Sky and Red Bull’s Max Verstappen have declared that their spat and boycott are now over. In..

2 comments | 
12 Nov 2022

Two sponsors set to leave F1 and China GP unsure

Nov.11 – Two major sponsors in Formula 1 look set to exit the sport. Mercedes has confirmed that, at least this weekend in Brazil,..

11 comments | 
11 Nov 2022

Haas sponsor won’t push for Schumacher next year’s F1 seat

Oct.21 – Haas looks set to keep its current basic team colours in 2023 despite signing a new title sponsor for 2023 and beyond..

6 comments | 
21 Oct 2022

Haas F1 team working on new title sponsor deal

Oct.14 – Haas looks to be closing in on a deal with a new title sponsor. Early this year, the small American team parted with Nikita..

4 comments | 
14 Oct 2022

Scuderia Ferrari denies being hacked after F1 sponsor switch

Oct.5 – Just as Ferrari switches from one cybersecurity sponsor to another, the Maranello based marque may have been the victim of a..

3 comments | 
5 Oct 2022

Verstappen camp plays down new F1 sponsor scandal

Sep.19 – A prominent and long-time personal sponsor of world champion Max Verstappen is at the centre of a major scandal in the..

3 comments | 
19 Sep 2022

The coolest and most interesting F1 sponsorship deals of all time

When Formula 1 first began in the 1950s, the cars looked very different to what we know today. They weren’t the aggressively sculpted..

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8 Sep 2022

No Chinese sponsor boom yet at Alfa Romeo F1 team

Aug.5 – Alfa Romeo is yet to decide if Chinese rookie Guanyu Zhou will remain Valtteri Bottas‘ teammate in 2023. Recently, the..

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5 Aug 2022

Haas team boss in no rush to replace axed title sponsor

Jul.18 – Gunther Steiner is still not sure Haas will have a new title sponsor in place by the end of the 2022 season. The small..

2 comments | 
18 Jul 2022

Aston Martin keen to extend Vettel’s deal despite ‘negative’ vibes

Jul.3 – Aston Martin wants to extend its deal with Sebastian Vettel even if title sponsor Aramco, the state-owned Saudi Arabian oil..

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3 Jul 2022

Mazepin taking legal action against Haas F1 team

Jun.21 – Nikita Mazepin has confirmed that he is proceeding with legal action against Haas. The Russian driver, and his..

17 comments | 
21 Jun 2022

Vettel gone quiet after dropping political ‘climate’ F1 helmet?

Jun.20 – Sebastian Vettel on Sunday was in no mood for questions about his suddenly-missing “climate crime” helmet...

2 comments | 
20 Jun 2022

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