F1 loses long-time podium champagne sponsor

Jan.14 - Long-time podium champagne sponsor Mumm is leaving F1.

Owner Pernod Ricard is believed to pay EUR 5 million per year for the privilege of being sprayed on the podiums of the world, but the deal has been deemed "insufficient" by F1 management, according to thedrinksbusiness.com.

"In our mission to continually innovate, excite and push the boundaries, we have chosen to explore a new opportunity - Formula E, electric motor racing - as it is truly ground breaking, has a strong fit with our brand values and is a natural evolution in motor racing," Pernod Ricard confirmed.

It is believed Moet et Chandon will be F1's new champagne supplier.

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Leopold

Leopold Pleijsier founded F1-Fansite.com in 2001 and has followed Formula 1 since the early 1980s. He writes about daily F1 news, race weekends, drivers and the sport’s history.

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