Hockenheim F1 tickets discount offer backfires

A marketing gimmick has backfired ahead of next weekend's German grand prix.

Germany's Auto Motor und Sport said a EUR 11 ticket discount was being offered for every goal scored by the national team in its world cup semi-final against Brazil.

'Die Mannschaft' then stunned the world by humiliating Brazil with a staggering final score of 7:1. It means a EUR 77 discount per ticket in the six highest categories for the German grand prix.

"The inventor of the campaign probably had not imagined such a result," said Auto Motor und Sport correspondent Michael Schmidt.

You can also buy tickets for Germany in our F1 tickets webshop.

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Leopold

Leopold Pleijsier founded F1-Fansite.com in 2001 and has followed Formula 1 since the early 1980s. He writes about daily F1 news, race weekends, drivers and the sport’s history.

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