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Alfa Romeo F1 Team Stagnates, Fears Loom Ahead of Audi Transition

Nov.30 – Alfa Romeo, which will revert to its Sauber moniker for 2024 as the naming sponsor departs Formula 1, is merely treading..

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30 Nov 2023

The Evolution of F1 Sponsorships: From Tobacco to Online Betting

In the glamorous and high-octane world of Formula 1 racing, sponsorships have always played a crucial role in shaping the sport. Not just..

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10 Oct 2023

Sporting Giant Adidas Rumored as AlphaTauri’s New Identity

Sep.17 – Another big fashion company could be set to join Hugo Boss at the rebranded AlphaTauri team next year. According to veteran..

3 comments | 
17 Sep 2023

Hugo Boss Bulls Racing: Red Bull’s Junior Team Gets a Luxury Makeover

Sep.6 – AlphaTauri‘s renaming to Hugo Boss looks set to go ahead. Motorsport-magazin.com reported a month ago that Red..

2 comments | 
6 Sep 2023

Steiner Optimistic Amidst TV Ratings Dip: F1 Sponsors Show “Very High” Interest

Aug.21 – Gunther Steiner says interest from potential Formula 1 sponsors is currently “very high”. The Haas boss insists..

1 comment | 
21 Aug 2023

Valvoline Global and Aston Martin F1 Team Forge a High-Octane Alliance

Aston Martin Aramco Cognizant Formula One® Team and Valvoline—both synonymous with excellence in motorsport—have joined forces,..

2 comments | 
5 Jul 2023

Dutch F1 GP Unfazed by Major Sponsor’s Exit, Promises Exciting Future

Jun.3 – The boss of the Dutch F1 GP says he isn’t worried about the departure of major race sponsor Jumbo. We reported on..

1 comment | 
3 Jun 2023

Jumbo Ends Partnership with Verstappen after Scandal Fallout

Jun.2 – Max Verstappen is losing one of his longest-serving and biggest personal sponsors. Last year, Dutch supermarket chain..

7 comments | 
2 Jun 2023

Steiner’s Vision for F1: Embracing ‘Americanisation’ and Thrilling Fans

Jun.2 – Haas could become the new Formula 1 home for Alfa Romeo. Alfa Romeo is leaving Sauber – where the Ferrari-linked..

6 comments | 

Liberty Media CEO: Las Vegas GP to Boost F1’s Popularity in the US

Apr.25 – Las Vegas will supercharge Formula 1’s quest for sponsorships, Liberty Media CEO Greg Maffei suggests. The inaugural..

4 comments | 
25 Apr 2023

Does Drive to Survive put tobacco brands in front of impressionable audience?

Mar.9 – Netflix has delivered a new, young, American and female audience to Formula 1. That is the view of Christian Horner, the Red..

4 comments | 
9 Mar 2023

Verstappen signs another ‘multi-million dollar’ F1 deal

Feb.21 – Max Verstappen’s new personal sponsorship with Dutch beer Heineken is a “multi-million dollar deal”,..

2 comments | 
21 Feb 2023

Will New Sponsor Deals Save Williams F1 team’s Financial Future?

Feb.16 – Williams has played down concerns about financial strife in the wake of Nicholas Latifi’s departure from Formula 1...

4 comments | 
16 Feb 2023

Alfa Romeo in trouble over new F1 title sponsor?

Feb.8 – Sauber has brushed off concerns it breached Swiss advertising laws during its reveal of the 2023 car on Tuesday. The Alfa..

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8 Feb 2023

Verstappen keeps long time troubled F1 sponsor

Jan.16 – Back-to-back world champion Max Verstappen will retain the backing of a long-time personal sponsor in 2023. In September,..

3 comments | 
16 Jan 2023

Many F1 teams end sponsor deals with crypto companies

Jan.16 – The crypto hype in Formula 1 is definitely over. Late last year, Mercedes took FTX branding off its Formula 1 car as the..

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The Business of F1 Racing: Sponsorships, TV Rights and more

Table of Contents 1. Sponsorships 2. F1 TV Rights 3. Other Revenue streams 4. Challenges and Future 5. Conclusion Formula 1 racing, also..

2 comments | 
11 Jan 2023

All F1 teams to reach budget limit next year

Dec.14 – Haas will hit Formula 1’s budget limit in 2023, team boss Gunther Steiner has revealed. The small American team,..

1 comment | 
14 Dec 2022

Wolff says Crypto sponsor crash may affect every F1 team

Dec.2 – Every team may ultimately be affected by the high-profile and shock demise of the crytocurrency exchange FTX. The logos of..

4 comments | 
2 Dec 2022

Verstappen and Sky end F1 boycott spat in Brazil

Nov.12 – Formula 1 broadcaster Sky and Red Bull’s Max Verstappen have declared that their spat and boycott are now over. In..

2 comments | 
12 Nov 2022

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