F1 marketing

Red Bull’s F1 launch was ‘purely marketing’ according Marko

Feb.10 – Red Bull’s official presentation of its 2022 car was actually just a “marketing campaign” because key..

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10 Feb 2022

In the pitlane – Control Alt Delete

In the Covid -19 world sports sponsorship has taken a pounding with a 23% contraction in the European sponsorship market. New research from..

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7 Apr 2021

Boss wants Williams to keep name after sale

Williams will have new colours once the racing gets up and running in July. Last Friday, the famous backmarker team not only announced its..

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1 Jun 2020

Wolff: Vettel would be ‘good marketing’ for Mercedes

Toto Wolff has admitted signing German Sebastian Vettel for 2021 would be a “good marketing story” for Mercedes. Many believe..

18 May 2020

Lights Out – Chequebooks Out: Red Bull

The Aston Martin Red Bull Racing and Scuderia AlphaTauri (formerly Toro Rosso) F1 teams are owned by the energy drinks company Red Bull...

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20 Apr 2020

Lights Out – Chequebooks Out: Haas

In this series, I will look at the ownership and funding of the teams in F1 and maybe uncover a dark secret or two. Part 3: Haas Hass is..

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31 Mar 2020

Racing Point may drop pink livery for 2021

Racing Point may need to drop its pink livery ahead of the team’s 2021 rebranding as Aston Martin. When the Silverstone based..

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18 Feb 2020

Red Bull launches the Holy Trinity of F1 marketing

As far as winter pre-seasons go, I’m giving Renault a big fat zero out of ten. We’ve all seen and heard almost nothing from..

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18 Feb 2020

PR people should stop treating F1 fans like idiots

Readers of the Swiss newspaper Blick really do love keeping up to date with the sound of an idling 2.4 litre V6 power unit. How do I know?..

5 Feb 2020

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