May 22 - Former F1 driver Timo Glock does not believe that Aston Martin designed its 'B spec' car without directly copying Red Bull.

SHARETHROUGH.COM Logo Glock doesn't believe Aston Martin's'green Red Bull' explanation Characters: 66 Words: 10 Headline Quality Score 71 ABOVE AVERAGE STRENGTHS Limited use of positive sentiment Bad news sells! Conveying positive emotions can build positive associations with your brand, but can just as easily disinterest the reader. Strong human connection Strong use of Context Words Limited use of passive language SUGGESTIONS Increase headline length Where's the brand? Use more Alert Words Try adding a celebrity HOW THE HEADLINE QUALITY SCORE WORKS The Headline Quality Score is based on a multivariate linguistic algorithm built on the principles of Behavior Model theory and Sharethrough's neuroscience and advertising research. The algorithm takes into account more than 300 unique variables, including EEG data and Natural Language Processing, enabling your native ads to capture attention, increase engagement and deliver a stronger impression. Note: Engagement and impression scores are reflexive — what increases one can decrease the other. ENGAGEMENT SCORE The variation among engagement rates boils down to simple word choice. For example, using celebrities in your headline (sup Drake!) or humanizing the ad with words related to people (i.e. hair, friend, laugh) can increase engagement. 64 AVERAGE IMPRESSION SCORE It’s common knowledge that less than 1% of all ads are clicked on. Increase the value of your impressions using Context Words to grab attention and build trust. Try mentioning a brand (yours or a brand you want to be associated with) to increase brand lift. 63 AVERAGE WRITE BETTER HEADLINES Like the lead paragraph in a news story or thesis in an essay, your headline is your one true sentence: the single most important asset for capturing attention in the feed. SHARE YOUR SCORE THE SCIENCE BEHIND WHY NATIVE ADS WORK Science-backed research that explores why native ads are more impactful than banners. Learn More. HISTORY Glock doesn't believe Aston Martin's'green Red Bull' explanation Overall: 71 • Engagement: 64 • Impression: 63 • View Analysis Glock not believing Aston Martin's'green Red Bull' explanation Overall: 72 • Engagement: 67 • Impression: 61 • View Analysis Glock doesn't believe Aston Martin's'green Red Bull' explanation Overall: 71 • Engagement: 64 • Impression: 63 • View Analysis Glock doesn't believe'green Red Bull' explanation Overall: 70 • Engagement: 64 • Impression: 57 • View Analysis Formula 1 is'political' now according Wurz Overall: 65 • Engagement: 63 • Impression: 41 • View Analysis © 2022 Sharethrough All Rights Reserved

The new Aston Martin AM22 next the Red Bull RB18

After Red Bull lost Dan Fallows and other team members to its Lawrence Stroll-owned rival, officials are now exploring their options as they suspect intellectual property has been stolen.

Aston Martin's technical boss Andy Green, despite being embroiled in a similar affair two years ago with the 'pink Mercedes' saga, strongly denies it.

"I can absolutely and categorically rule out that we received any information from any team for the development of this cars," he said.

"The allegation is completely unfounded."

Indeed, he says the FIA visited Silverstone last week and went through everything from "CAD data to CFD data to wind tunnel data" and ultimately found no wrongdoing.

While some may surmise that Aston Martin simply copied key elements of the Red Bull car on the basis of photographs, team boss Mike Krack argues that similarities to the Red Bull are simply coincidental.

"We followed two development approaches - even down to the chassis design," he said. "But towards the end of 2021 we realised that it is the wrong way to go.

"The fact that Red Bull then came up with something similar confirmed what we had already thought - that we went down the wrong path to start with.

Glock doesn't believe Aston Martin's 'green Red Bull' explanation

The Aston Martin AMR22 compared to the Red Bull RB18

"It was encouraging to see another team perform very well with this concept," said Krack.

Former F1 driver Timo Glock told Sky Deutschland that he doesn't believe that explanation.

"The shape of the sidepod, the ventilation outlet, the underbody where you can see those small slots are all identical to those on the Red Bull," he said.

"There are far too many coincidences for me," the former Toyota driver said in Barcelona.

"Red Bull people went to that team before the concept change and now they're the only team that had two versions of the car developing in parallel.

"In my opinion, this is not feasible from a budget cap perspective."

Williams team boss Jost Capito also has doubts about how Aston Martin's two-car project was "possible with the cost cap".

"As a team, we would like to know what kind of investigation was done - what was looked at, how was it determined - so that we can have confidence in the FIA's decision.

"If everything is correct, everything is fine and if not, then there must be consequences," said Capito. "But the cars are obviously very, very similar."

✅ Check out more posts with related topics:

What's your F1 fan opinion?

Your email address will not be published. Required fields are marked *

Please follow our commenting guidelines.