F1 ‘should look to America’

F1 ‘should look to America’
10 March 2016 by    1 min read

Williams investor Brad Hollinger has urged F1 to target the American market again.

Hollinger, now the second biggest stakeholder at Williams, is happy with the arrival of new team Haas F1.

But he thinks F1 needs to take the next step, as the opportunity finally ‘crack America’ is there.

"Formula 1 is quite strong right now [in the US]," said Hollinger

"It is in a transformative era, with huge growth opportunities internationally, but even more so in the United States.

"When you think of the success of Formula 1, without a meaningful penetration in the US, that portends well.

"There is huge untapped opportunity in the US.

"Obviously having a US team on the grid will create more exposure, I believe, in the United States, and is one of the first giant leaps forward in a long time for F1 in the US.

"I believe it will accelerate Formula 1's penetration in the US market that is significant to most multi-national firms, and is rich in potential viewerships."

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