Formula 1 loses $26M sponsor
Formula 1 has lost a major sponsor.
Citing a source close to the company, the Press Trust of India (PTI) reports that Tata Communications, a major Indian multinational, will no longer be F1's connectivity partner.
Forbes' F1 business journalist Christian Sylt said the deal, which has run for eight years, was worth $26 million.
"Yes, both Tata Communications and Formula 1 have ended their partnership. The sponsorship deal ended on December 31," PTI's source confirmed.
4 F1 Fan comments on “Formula 1 loses $26M sponsor”
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What will they use now, tin cans and string? Will someone please call Liberty and put them on your Verizon family plan.
I have been dissatisfied with F1 TVpro since it started because of poor video quality and using a mishmash of SKYTV commentary and the producer's feed from the track. The result was often a match of Sky commentary that is not applicable to what is being seen.
It is probably going to get worse.
In protest, I will terminate my subscription to all channels showing Tatas on my TV.
Please don't punish yourself, after all where would we be without tatas.