Jumbo Ends Partnership with Verstappen after Scandal Fallout
Jun.2 – Max Verstappen is losing one of his longest-serving and biggest personal sponsors. Last year, Dutch supermarket chain..
F1 sponsor - Page 4
Steiner’s Vision for F1: Embracing ‘Americanisation’ and Thrilling Fans
Jun.2 – Haas could become the new Formula 1 home for Alfa Romeo. Alfa Romeo is leaving Sauber – where the Ferrari-linked..
Horner refuses to name names in Red Bull F1 sponsor saga
Apr.25 – Christian Horner has played down suggestions Red Bull’s rivals tried to “steal” Formula 1 sponsors over..
Liberty Media CEO: Las Vegas GP to Boost F1’s Popularity in the US
Apr.25 – Las Vegas will supercharge Formula 1’s quest for sponsorships, Liberty Media CEO Greg Maffei suggests. The inaugural..
The Crypto Revolution in F1: How Crypto companies are fueling motorsports sponsorships
The world of Formula 1 has always been closely associated with innovation and cutting-edge technology. In recent years, the rise of..
Verstappen and Red Bull to sponsor son of manager in DTM
Feb.27 – World champion Max Verstappen and Red Bull have put their names to sponsorship of a rising young talent. 20-year-old Dutch..
Verstappen signs another ‘multi-million dollar’ F1 deal
Feb.21 – Max Verstappen’s new personal sponsorship with Dutch beer Heineken is a “multi-million dollar deal”,..
Will New Sponsor Deals Save Williams F1 team’s Financial Future?
Feb.16 – Williams has played down concerns about financial strife in the wake of Nicholas Latifi’s departure from Formula 1...
Alfa Romeo in trouble over new F1 title sponsor?
Feb.8 – Sauber has brushed off concerns it breached Swiss advertising laws during its reveal of the 2023 car on Tuesday. The Alfa..
New title sponsorship boosts Haas to F1 budget cap Limit
Feb.1 – Formula 1 fans should not look beyond the striking new livery unveiled by Haas on Tuesday, according to a respected..
Sauber faces major changes as CEO prepares for Audi transition
Jan.27 – Having lost boss Frederic Vasseur to Ferrari, Sauber-run Alfa Romeo now looks set to lose its title sponsor. Both Orlen, a..
Hamilton and Mercedes deny rumors of $27 million ambassador contract
Jan.20 – Mercedes has slammed “wild speculations” about the details of Lewis Hamilton‘s next Formula 1 contract...
Verstappen keeps long time troubled F1 sponsor
Jan.16 – Back-to-back world champion Max Verstappen will retain the backing of a long-time personal sponsor in 2023. In September,..
Many F1 teams end sponsor deals with crypto companies
Jan.16 – The crypto hype in Formula 1 is definitely over. Late last year, Mercedes took FTX branding off its Formula 1 car as the..
The Business of F1 Racing: Sponsorships, TV Rights and more
Table of Contents 1. Sponsorships 2. F1 TV Rights 3. Other Revenue streams 4. Challenges and Future 5. Conclusion Formula 1 racing, also..
Introducing the bold new MoneyGram Haas F1 Team
With the introduction of a new year, so too comes the official introduction of MoneyGram Haas F1 Team. MoneyGram International, Inc. a..
Wolff says Crypto sponsor crash may affect every F1 team
Dec.2 – Every team may ultimately be affected by the high-profile and shock demise of the crytocurrency exchange FTX. The logos of..
Verstappen and Sky end F1 boycott spat in Brazil
Nov.12 – Formula 1 broadcaster Sky and Red Bull’s Max Verstappen have declared that their spat and boycott are now over. In..
Two sponsors set to leave F1 and China GP unsure
Nov.11 – Two major sponsors in Formula 1 look set to exit the sport. Mercedes has confirmed that, at least this weekend in Brazil,..
Haas sponsor won’t push for Schumacher next year’s F1 seat
Oct.21 – Haas looks set to keep its current basic team colours in 2023 despite signing a new title sponsor for 2023 and beyond..
