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Santander eyes Ferrari deal beyond 2017

Sebastian VEttel, Ferrari SF16-H
Sebastian VEttel, Ferrari SF16-H

May 30 - The Spanish bank Santander is in talks about extending its major sponsorship contract with Ferrari beyond 2017.

In 2012, it was reported that a new contract extension had pushed the existing Santander deal all the way until the end of next year.

"Our sponsorship with Ferrari is the best marketing operation in the 150 year history of the bank," chairman Emilio Botin said in 2012, two years before he died of a heart attack.

Now, two international reports suggest Santander - headed today by Botin's 55-year-old daughter Ana Patricia - is still happy with the deal and wants to extend it again.

But Marca, a Spanish sports daily, said Santander may be moving to reduce the value of the deal, and therefore the visibility on Ferrari's red livery.

The report said Santander's current deal is currently worth an estimated EUR 45 million per year.

Also reporting from Monaco grand prix at the weekend, the German-language Speed Week said Santander is likely to negotiate a new contract with a cost reduction of one third.

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Last 3 Comments

  • Jazzi: "... so far in 2018"? What a laugh ?. Its pitiful to see a former world champion, superb driver and thoroughly pleasant chap get treated so shoddily. Respect to the Iceman for maintaining his class and dignity amidst Ferrari's disgraceful practices. They self-destructed last season, poetic justice some may say. If so, the implosion may be even worse this year because Kimi is genuinely competive. He out-qualified Seb in Melbourne, and in the last 2 qualifying sessions, he was only edged off pole by Seb in the final flying rounds of Q3. Yet, he still gets screwed by the Ferrari strategist in the races. Pathetic! View Post
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