Lewis Hamilton created history at the Russian Grand Prix by claiming the 100th win of his career. Hamilton has been the premier figure in the sport since making his debut at the highest level in 2007, both on and off the track.

The Brit has delighted fans with his performances and his dominance of the Drivers’ Championship since his move to Mercedes in 2013. His endless pursuit of all Formula One records will see the 36-year-old become the most decorated driver in the history of the sport. Hamilton could well break the record for most title wins in the 2021 campaign by winning his eighth crown.

The debate will rage whether he is the best driver to compete in F1, but his accomplishments will no doubt speak for themselves when Hamilton does call time on his career. However, he still has an extremely important role to play, not only for Mercedes and his own personal achievements, but his role as an ambassador for Formula One to inspire the next generation.

The next generation does not only mean the rising stars that are emerging through the ranks at the moment. F1 appears to be in good hands regarding talent with Max Verstappen primed to take over Hamilton’s dominance at the top, although George Russell and Lando Norris are ready to show that they intend to make the title race very interesting over the next decade. However, Hamilton now has a dual role as a spokesman to ensure that people from all backgrounds are all inspired to participate behind the wheel.

Hamilton has already made strides to create equality in the sport. He himself was the first black driver to win the Drivers’ Championship when he triumphed with McLaren in 2008. Additionally, there needs to be more women in the sport, as research from Betway has discovered that women have staggeringly low representation in Formula One. Their study has found rare examples of women that have managed to work their way into the upper echelons of the sport to defy the odds, such as Sophia Flörsch, who has competed at several levels including the Deutsche Tourenwagen Masters in the 2021 campaign.

Hamilton has set up the Hamilton Commission to attempt to resolve issues regarding equality, and he may also have to use his influence to turn the attention on diversity as well. In the modern age, for there to be a lack of representation at the highest level is a concern not only for the short term, but also the long-term prospects of including female drivers and staff on Formula One teams.

There have been attempts to promote women in the sport, such as the FIA Girls on Track initiative that was launched in 2020. It is a step in the right direction, but should be only the start of further programmes that are promoted in all areas of the sport, whether it is behind the wheel, the pit lane, or behind-the-scenes in teams’ analytical departments.

Hamilton is the ambassador of the sport as its most recognisable face. It falls to him not only to perform on the track, but to be a shining light for its future off it.

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8 F1 Fan comments on “Hamilton Faces Greater Role as F1 Ambassador

  1. CanadianEh

    Hey Jax - why is it you and PetrolPete and Shroppify all bully people who see Hammy for the entitled, condescending, virtue-signaling little p___k that he is?

    It's you guys who need a blanky and a bottle to suck on while you get rocked to sleep.

  2. CanadianEh

    In an article published by ESPN, Lewis Hamilton criticizes the laws regarding the LGBTQ+ community in Saudi Arabia and elsewhere in the Middle East.

    The President of Saudi Arabia’s Automobile and Motorcycle Federation, Prince Khalid bin Sultan al-Faisal, said “It’s good to see people stand for what they believe but at the same time we have our culture, our traditions”. In other words, stick to driving your car, bub.

    Hasn’t Hamish done enough harm with his virtue-signaling political agenda? If he feels compelled to fight for LGBTQ+ rights in repressive countries such as Saudi, he should be invited to resign from Mercedes to pursue his political career. I suspect he would get a much different reception from the Saudi authorities if he was protesting on a side-walk in Jeddah by himself.

    Enough is enough from this goof – I just want to watch supremely talented drivers compete all-out, and not be distracted by Hamilton’s entitled virtue-signaling political agenda.

    We all have Governments we can lobby into doing something about human rights abuses in the middle-east. Formula 1 is NOT the proper venue for that.


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