The Mercedes F1 team uses BBM Channels to connect directly with its global fan base as it travels to over 19 countries during the Formula One season. Watch their race winning driver Nico Rosberg answer questions from the team's Channel subscriber base live on his BlackBerry Z30 smartphone.
The MERCEDES AMG PETRONAS BBM Channel is the team's newest social media platform and the pace of subscriber growth has seen it become its third largest in just over a year.
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