Williams on Thursday gave the world its first real look at the kind of unseemly nose solutions that will adorn the cars in 2014.
The British team released computer-generated images of its new FW36, including an anteater-like nose appendage to conform with the sport's radical new rules.
Solutions along the lines of Williams' are expected up and down the pitlane in 2014, as teams make the most aerodynamically of the new, lower maximum nose height, inserted in the rules for safety reasons.
But many think the FIA has gone a step too far when it comes to pushing teams into producing 'ugly' cars.
"One of the team bosses said a couple of months ago he hated what the front of his car looked like," former driver turned broadcaster Martin Brundle is quoted by the Telegraph.
"I can't use the word he used to describe it. We can't seem to get them elegant at the front."
You can find more pictures on our: Williams FW36 F1 car launch pictures page