World champion Sebastian Vettel has slammed the FIA's new fully-electric single seater series, Formula E.
The new series, featuring nearly silent cars and an impressive collection of teams and drivers, will commence a global tour of street circuits starting with Beijing in September.
But according to Vettel: "I think it's cheese."
It is not the first time the Red Bull driver has turned to food for a putdown, having called his uncompetitive 2014 car a "cucumber" earlier this year.
But the quadruple title winner also earned a personal rebuke from none other than FIA president Jean Todt in 2014, when he referred to the sound of the new turbo V6 engines as "sh*t".
Now, 27-year-old Vettel has set his target on Formula E.
"I'm not a fan of it, and as a viewer I would not be interested.
"Now I need to stop," Vettel smiled, according to the German newsmagazine Focus ahead of the Hungarian grand prix.
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