F1-Fansite.com

adrotate banner=”4″]

F1 News

Ecclestone being pushed into internet era by teams

Bernie Ecclestone and Fernando Alonso
Bernie Ecclestone and Fernando Alonso
Bernie Ecclestone and Fernando Alonso

Bernie Ecclestone and Fernando Alonso

F1 needs to race into the digital era, according to Ferrari team boss Stefano Domenicali.

A report by the Bloomberg news agency said the official F1 website is only the 39th most popular among rival sports, and worryingly outpaced by the likes of Egyptian soccer and American entertainment wrestling.

The report said chief executive Bernie Ecclestone has resisted embracing the internet to protect the huge revenue stream of exclusive television rights.

Race highlights are therefore limited to a less than three minute clip put to contemporary music, but Domenicali thinks formula one is being left in the pits.

"The young generation wants to see sport in a different way -- they don't want to see an entire race for one and a half hours", he said.

"This is a challenge we need to" address," the Italian added, revealing that similarly concerned teams are "almost close" to convincing Ecclestone to change tack.

"People have a more impulsive way of living" today, Domenicali continued. "We need to be able to connect with them."

Book discounted tickets and reservate your hotel room in our F1 Tickets Shop.

Please share this article & subscribe to our FREE weekly F1 Newsletter

PinIt
  submit to reddit  

Latest posts in this F1 category:

See older posts in our F1 Archive »

Stay Updated by F1-Fansite!

2017 F1 Merchandise

2017 F1 MerchandiseGet your 2017 F1 Merchandise here.

Early Booking Discounts on F1 Tickets

Buy F1 Tickets cheaper at F1-Fansite.com 2017 Formula 1 Season Early Booking Discounts are:
F1 Grand Prix
Discount

Hungary '1750% Sold OutBook Now
Belgium '1775% Sold OutBook Now
Italy '1730% Sold OutBook Now
Singapore '17AvailableBook Now
Malaysia '17AvailableBook Now
Japan '17AvailableBook Now
USA '1710% DiscountBook Now
Mexico '17AvailableBook Now
Brazil '17AvailableBook Now
Abu Dhabi '1730% DiscountBook Now
Australia '18AvailableBook Now
Spain '1820% DiscountBook Now
Monaco '18AvailableBook Now

Polls

Do you want the Halo?

View Results

Loading ... Loading ...
F1 Polls

We make use of cookies to personalise ads, to make use of social media & to analyse our website traffic. We also share this information with our partners for use of social media, ads & analyses. These partners can combine our info with other info that you already shared with them or that they have gathered of you by using their services. By continuing to use this website, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close