F1-Fansite.com

F1 News

Mallya adds new F1 sponsor to Force India livery

Vijay Mallya
Vijay Mallya
Sergio Perez, Force India F1 VJM07.

Sergio Perez, Force India F1 VJM07.

Force India has added a major new sponsor to the sidepods of its 2014 car.

Last month, the Silverstone based team denied it is set to split with its title sponsor and co-owner Sahara, after the company's jailed chief Subrata Roy was jailed for failing to pay refunds to investors.

At the same time, the sidepods of the VJM07 were changed from orange to black, and the 'Sahara' branding was initially removed before returning in China.

Now, Force India has revealed it will replace the Sahara branding on the sidepods with the word 'Smirnoff', confirming a new sponsorship deal with the well-known vodka label.

A team statement said Smirnoff logos will also appear on the rear wing and top of the chassis.

Interestingly, Smirnoff is owned by the British alcohol multinational Diageo, who are bidding for full control of Force India owner Vijay Mallya's spirits company United Spirits.

Diageo already owns 29 per cent of Mallya's company.

The Hindustan Times newspaper explained that Diageo has recently been upping its presence in "emerging markets" like India, while Mallya is "burdened with huge debts" at his grounded airline Kingfisher.

Book discounted tickets and reservate your hotel room in our F1 Tickets Shop.

Please share this article & subscribe to our FREE weekly F1 Newsletter!

PinIt
 submit to reddit  

Latest posts in this F1 category:

See older posts in our F1 Archive »

Stay Updated by F1-Fansite!

2017 F1 Merchandise

2017 F1 MerchandiseGet your 2017 F1 Merchandise here.

Early Booking Discounts on F1 Tickets

Book F1 Tickets cheaper at F1-Fansite.com 2017 Formula 1 Season Early Booking Discounts are:
F1 Race Discount
Malaysia '17 Available Book Now
Japan '17 Available Book Now
USA '17 Available Book Now
Mexico '17 Available Book Now
Brazil '17 Available Book Now
Abu Dhabi '17 Available Book Now
Australia '18 Available Book Now
Spain '18 20% Discount Book Now
Monaco '18 Available Book Now
Canada '18 Available Book Now
Austria '18 20% Discount Book Now
UK '18 Available Book Now
Germany '18 29% Discount Book Now
Hungary '18 20% Discount Book Now
Belgium '18 15% Discount Book Now

Polls

Do you want the Halo?

View Results

Loading ... Loading ...
F1 Polls

We make use of cookies to personalise ads, to make use of social media & to analyse our website traffic. We also share this information with our partners for use of social media, ads & analyses. These partners can combine our info with other info that you already shared with them or that they have gathered of you by using their services. By continuing to use this website, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close