F1-Fansite.com

F1 News

Lauda causes stir with new F1 cap sponsor

Lewis Hamilton & Niki Lauda at Mercedes
Lewis Hamilton & Niki Lauda at Mercedes
Lewis Hamilton & Niki Lauda

Lewis Hamilton & Niki Lauda

The ever-wily Niki Lauda caused a stir last week when he appeared on the red carpet.

F1's great Austrian was in Hollywood to introduce the award candidature for the movie Rush, the biopic based on the legendary 1976 season.

Keen-eyed observers will notice that the lettering on Lauda's ever-present red cap has changed since the last race of the 2013 season.

Indeed, the Golden Globes signalled the world debut of his new sponsor.

"You could hardly have a better start than that," the 64-year-old was quoted as saying.

But Welt newspaper reports that, within Lauda's native Austria, the company is a highly controversial gambling giant.

"I think the airplanes and formula one cars have adjusted Mr Lauda's view of reality," said Peter Pilz, an Austrian parliamentarian.

Lauda is the chairman of Mercedes' F1 team, and yet the German carmaker is renowned today for its approach to ethics.

"The team plays no role in the choice of Niki Lauda's sponsor," Mercedes told Die Welt.

The Golden Globes footage can be seen in above film.

Book discounted tickets and reservate your hotel room in our F1 Tickets Shop.

Please share this article & subscribe to our FREE weekly F1 Newsletter!

PinIt
 submit to reddit  

Leave a Reply

Your email address will not be published. Required fields are marked *

Latest posts in this F1 category:

See older posts in our F1 Archive »

Stay Updated by F1-Fansite!

2017 F1 Merchandise

2017 F1 MerchandiseGet your 2017 F1 Merchandise here.

Early Booking Discounts on F1 Tickets

Book F1 Tickets cheaper at F1-Fansite.com 2017 Formula 1 Season Early Booking Discounts are:
F1 RaceDiscount
USA '17AvailableBook Now
Mexico '17AvailableBook Now
Brazil '17AvailableBook Now
Abu Dhabi '17AvailableBook Now
Australia '18AvailableBook Now
Spain '1820% DiscountBook Now
Monaco '18AvailableBook Now
Canada '18AvailableBook Now
Austria '1820% DiscountBook Now
UK '18AvailableBook Now
Germany '1829% DiscountBook Now
Hungary '1820% DiscountBook Now
Belgium '1815% DiscountBook Now
Singapore '1820% DiscountBook Now