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Hockenheim F1 tickets discount offer backfires

Start of the German F1 GP on Hockenheim 2012
Start of the German F1 GP on Hockenheim 2012
Start of the German F1 GP on Hockenheim 2012

Start of the German F1 GP on Hockenheim 2012

A marketing gimmick has backfired ahead of next weekend's German grand prix.

Germany's Auto Motor und Sport said a EUR 11 ticket discount was being offered for every goal scored by the national team in its world cup semi-final against Brazil.

'Die Mannschaft' then stunned the world by humiliating Brazil with a staggering final score of 7:1. It means a EUR 77 discount per ticket in the six highest categories for the German grand prix.

"The inventor of the campaign probably had not imagined such a result," said Auto Motor und Sport correspondent Michael Schmidt.

You can also buy tickets for Germany in our F1 tickets webshop.

Book discounted tickets and reservate your hotel room in our F1 Tickets Shop.

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