F1 Fansite

F1 News

Ecclestone: Official F1 website and app updated in June

Posted on by
Ecclestone: Official F1 website and app updated in June

Monisha Kaltenborn (CEO @ Sauber) and Bernie Ecclestone

Bernie Ecclestone has agreed to race formula one into the digital age.

Early this week, Ferrari boss Stefano Domenicali urged the F1 chief executive to embrace the internet, as the “young generation” does not want “to see an entire race for one and a half hours”.

A report by the Bloomberg news agency said the official F1 website is only the 39th most popular among rival sports, worryingly outpaced by the likes of Egyptian soccer and American entertainment wrestling.

The report said chief executive Ecclestone has until now resisted embracing the internet to protect the huge revenue stream of exclusive television rights.

Now, Bloomberg reports that F1′s media strategy will get a modern facelift as quickly as June of this year.

The report said the sport will have a new website and ‘app’ that offers subscription-only video options, improving on the current three minute race highlights edit put to music.

“We’re planning a new app; it’s a decent-size project,” Ecclestone confirmed. “It’s something that we are working to get right.”

The 83-year-old warned, however, that television will continue to be the “mainstay” of F1 coverage.

And he said fans will be charged for the new ‘app’.

“We don’t do things for free,” said Briton Ecclestone.

Please share this F1 article & subscribe to our FREE F1 Newsletter

PinIt

Latest F1 News posts:

Find older posts on our F1 News page »

Free F1 Newsletter

Early Booking Discounts on F1 Tickets

Buy F1 tickets cheaper at F1-Fansite.com '14 & '15 Formula 1 Season Early Booking Discounts are:
F1 Grand Prix
Discount

Book F1 Tickets Italian F1 GP Italy
Available
Book Now
Book F1 Tickets USA F1 GP USA Available Book Now
Book F1 Tickets Belgian F1 GP Belgium Available
Book Now
Book F1 Tickets Singapore F1 GP Singapore Available
Book Now
Book F1 Tickets Spanish F1 GP Spain 2015 -20% till 31-07-'14
Book Now
Book F1 Tickets Monaco F1 GP Monaco '15 Available
Book Now
Book F1 Tickets Canadian F1 GP Canada '15 Available Book Now
Book F1 Tickets Canadian F1 GP Austria '15 Available Book Now
Buy F1 MerchandiseBuy F1 Merchandise of your favourite driver or team.
Online Broker Compare