While Ferrari's global brand remains strong, the health of the Maranello based formula one team is less impressive.
That is the view of former F1 team boss Flavio Briatore, who was asked by Italian Radio 105 if he thinks Ferrari still stands for "excellence".
"For the team, at the moment it is very difficult. It is not an excellence in competitiveness, in formula one, but the brand is very strong in the world," Briatore added.
"The fear is rising within (team boss Stefano) Domenicali that the situation will not change," Italy's La Gazzetta dello Sport commented on Tuesday.
"Eight years on since Fernando's last title," Gazzetta added, "how could he be stopped from moving to another team?"
Alonso was quoted in Bahrain last weekend as admitting he expected to join Ferrari in 2010 and add a third title to his tally relatively quickly.
He finished the Bahrain grand prix just ninth.
"This result speaks the truth," Alonso is now quoted as saying. "Currently we are only the fifth best team in the championship.
"The truth is that this result is what we are capable of," the German news agency SID quotes him as saying.